Alpine Parts CR. .
From the old template site — one that looked like every other auto parts store — to a custom experience that reflects the real depth of the catalog and the business positioning.
A real business. A site built for it.
- Client
- Alpine Parts CR
- Industry
- Auto parts · direct import
- Year
- 2026
- Scope
- Design + development + launch
⚠ Bracketed values are placeholders — updated with real metrics when available.
The old site wasn't converting.
- 01The previous site ran on a generic template that felt just like the competition — without differentiating the catalog depth or the direct-importer positioning.
- 02Slow navigation and a poor mobile experience that made potential customers abandon before reaching the contact page.
- 03Zero SEO structure: no schema, no clear sitemap, incorrectly configured canonicals — Google wasn't indexing it correctly and queries like 'auto parts Costa Rica' didn't show it.
- 04Heavy unoptimized images, external fonts blocking first paint, old plugin JavaScript loading on every page.
4 decisions that changed everything.
We found the angle
Alpine's real differentiator wasn't 'we sell parts' — it was 'we're direct importers with a wide catalog and short response times'. The new site was built around that proposition.
Design honest to the stock
Instead of carousels of generic stock photos, real inventory photography, direct copy, and a visual system that feels premium without pretending to be a global brand.
Clean technical architecture
Modern stack (Next.js + Tailwind), images automatically optimized to WebP/AVIF, complete schema, correct sitemap, Core Web Vitals in the green from day one.
Clear funnel to WhatsApp
The real closing channel in CR is WhatsApp. Every page of the new site pushes frictionlessly to the business's WhatsApp, with pre-loaded templates based on the type of inquiry.
8 pieces in production.
- Website redesigned from scratch with a custom visual identity
- Navigable brand and product category catalog
- Complete technical SEO optimization: schema, sitemap, robots, Core Web Vitals
- WhatsApp as the primary conversion channel with intelligent templates
- Mobile-first: most traffic is mobile, we built it thinking about that first
- Google Search Console + Google Analytics setup to measure from day one
- Hosting + domain + SSL configured, ready to scale
- Operations documentation + technical handoff to the client's team
“[TODO: 1-2 lines from the client about the redesign result. Ideally with a concrete stat: 'since the relaunch we have X% more WhatsApp inquiries.']”
Does your site need the ?
If you already have a site that feels outdated or doesn't convert, we can audit it free in 48h and propose the shortest path to a relaunch.