Nutridos. .
Two physicians who spent their days answering the same questions in consultation and decided to turn those answers into courses. The site had to exist before the courses did — and still be worth visiting.
A launch that starts capturing before launching..
- Client
- Nutridos
- Industry
- Clinical and oncology nutrition education · Costa Rica and Latin America
- Year
- 2026
- Scope
- Design + development + content architecture + list capture + SEO + analytics
Courses, articles and pages counted from the production sitemap; accessibility, best practices, SEO and layout shift measured with Lighthouse against the live domain.
The courses were still being filmed. People were already asking.
- 01The product does not exist yet. A site that only says «coming soon» wastes everyone who arrives before launch — and on this subject people arrive exactly when they need it most.
- 02The topic attracts misinformation. «Sugar feeds cancer» and claims like it circulate daily, and they compete in the same search results as serious information.
- 03The person searching is often not the patient. Frequently it is the caregiver — someone who needs to know what to do when their mother will not eat — and that content is rarely written for them.
- 04Two physicians with serious credentials needed that to show without reading like a CV: hospital, specialty, doctorate and publications, phrased to build trust rather than distance.
4 decisions for launching without a finished product.
The list before the cart
The site's primary action is to sign up, not to buy. When the courses ship there is already someone to tell, and in the meantime every visit leaves something behind instead of evaporating.
Twelve articles that answer what is searched
Each article takes on a real consultation question —nausea, metallic taste, protein during treatment, tube feeding— and is the reason someone arrives without knowing the brand.
A page per course, from day one
All six courses have their own page and syllabus even while they are being filmed. The content is indexed and maturing by the time there is something to sell.
Credentials as trust, not decoration
Hospital, specialty, master's, doctorate and publication profile, stated in plain language. In health, who says it carries as much weight as what is said.
23 pages and a list already capturing.
- 23 published pages: six courses, twelve articles, plus founders, contact and how-it-works pages.
- Six course pages with their own syllabus —breast cancer, chemotherapy, radiotherapy, tube feeding, ileostomy and colostomy— live before filming.
- Twelve articles answering real consultation questions, written for the caregiver as well as the patient.
- Waiting-list capture as the site's primary action, available from every page.
- A founders page with both physicians' verifiable credentials and a link to the private practice.
- 100 out of 100 on accessibility, best practices and SEO in Google's tool, with zero layout shift.
- Structured data and sitemap submitted; the content starts ranking while the courses are produced.
Launching something whose product ?
That is the best moment to start: content takes time to rank and lists take time to fill. Get in touch and we will build the launch ahead of it.